History Search Engines - Overture

Overture – Born in 1998

 Overture is considered the pioneer of paid search. It was launched by Bill Gross in 1998 as GoTo. Overture was overpowered by Google when AOL selected Google as an ad partner. Overture bought AltaVista and AllTheWeb with hopes of gaining leverage against Google, but they ultimately were purchased by Yahoo! in 2003.