Ask Jeeves (now Ask) – Born in 1997
Ask was developed in 1996 by Garret Gruener and David Warthen and
launched in 1997 as Ask Jeeves. In 2006, the “Jeeves” name was removed;
revamping its image after Ask Jeeves was purchased in 2005 by Barry Diller’s InterActiveCorp (IAC).
Originally as Ask Jeeves, human editors listed the prominent sites
along with paid listings and results pulled from partner sites.
Following acquisition of Direct Hit in 2000 and Teoma in 2001, Ask
commenced developing its own search technology. With financial growth,
Ask has acquired other companies including Excite and iWon.
Today, with emphasis on paid inclusion listings, Ask struggles for market share against Google, Yahoo!, and MSN Search.
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