Google – Born in 1997
Google was founded in 1998 as another school project at Stanford
University in California. In January 1996, Stanford PhD students Larry
Page and Sergey Brin began researching the concept of a search engine
based on relevancy ranking. Page and Brin believed that search engines
should analyze and rank websites based on the number of times search
terms appeared on web pages. Likewise, Page and Brin developed a search
engine nicknamed “BackRub.” BackRub checked the number and quality of
links coming back to websites in order to estimate the value of a
website. Brin and Page’s research eventually led them to develop the
trademarked PageRank™ link analysis algorithm that Google’s search
engine would use to assign a numerical weighting to hyperlinked document
elements.
In 2000, Google replaced Inktomi as the provider of search results to
Yahoo! and later AOL and Netscape. Even though Yahoo! broke away from
Google in 2004, its market share has continued to grow to account for
about 70 percent of all web searches. Google’s
market share has steadily increased over the years.
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